A fourfold increase in average household income in China over the past 10 years...

In China, Premium Sells: From Toothpaste to Cars to Banking

www.nielsen.com

They are spending more on goods and services they perceive as higher quality or higher status, on everything from toothpaste to cars to banking, Nielsen research shows. Consumers are using their growing buying power to trade up to premium products ? and this trend is a key driver of sales growth in?

Source: http://www.facebook.com/nielsencompany/posts/10151619992573979

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