Nine cruise industry associations have agreed to operate under a common organization, to be known as the Cruise Lines Industry Association CLIA, with a unified structure to serve as the international lobbying organizing of the global cruise industry.
The associations are CLIA in the U.S., European Cruise Council ECC, Asia Cruise Association ACA, Passenger Shipping Association PSA/ACE, France?s AFCC, Brazil?s ABREMAR, Northwest and Canada Cruise Association NWCCA, Alaska Cruise Association ACA, and International Cruise Council Australasia ICCA.
Members of the new global association members have agreed to use the name Cruise Lines International Association CLIA with the appropriate geographic designation, though their existing association offices will remain in place. The new group said it is being created to provide increased benefits and a globally unified voice for cruise lines, travel agents and business partners ?- all of whom contribute to an industry that creates nearly $100 billion in economic impact and more than 753,000 jobs worldwide.
For cruise lines, the new global CLIA offers a ?one-stop? global resource on technical and regulatory issues and unified global communication and event coordination, all of which better leverage cruise lines? investment in association membership. For travel agents, the new association said it will offer more robust partnership programs and networking on a broader scale. For executive partners, it provides greater opportunities for customer and business partner development.
via Cruise Industry Forms Global Trade Association Under CLIA Name | TravelPulse.
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